Tüylüoğlu completed undergraduate studies at the Faculty of Communication, Marmara University, a master’s degree at the University of Exeter and a doctorate at Istanbul University. Currently a faculty member at the Faculty of Social Sciences and Humanities, İzmir Katip Çelebi University, Tüylüoğlu has published several books and nearly 100 articles and analyses in the fields of public diplomacy and political communication. Tüylüoğlu has given presentations on political communication, cultural policy and public diplomacy at various national and international conferences.